Case Studies

Fitter Faster Stronger

Leeson Street

Details

Having only formed in 2013, Fitter Faster Stronger (FFS) is now widely regarded as the pre-eminent Strength, Metabolic Conditioning and Functional Training Facility in the Capital.  Founded by Rory McInerney and Ciaran Ruddock, they have already cultivated a unique brand, a large Twitter following and a dedicated membership that has christened their training facility “The Home of Hard Work“.

As part of their expansion and continual brand development, we were hugely enthusiastic to be engaged for their gym refurbishment project on Leeson St.  With three of the Senior Sonica management staff already dedicated members of the gym, we were delighted to be able to offer some of our expertise back in return for the countless hours of training and coaching we had received from the FFS Team.

The brief was to draw heavily from the already established branding and colouring of the FFS logo, and transfer that strength of identity into the various training areas of the gym.  The results are clean, sharp surfaces throughout with extensive motivational branding & calls to action.

Size

Basement area, City Centre Location.

Timescale

The project was fully designed and off-site fabricated, assembly occurred on-site over a single out-of-hours weekend to accommodate the extensive gym class schedule.

Features

  • Concept development
  • Design and off-site fabrication
  • Extensive branding and signage
  • Bespoke branded cabinetry and joinery
  • Feature Gym Flooring

Rory McInerney

Managing Director, FFS

The level of professionalism and proficiency astounded us on this project. The entire revamp was completed on an aggressive timeline, a 36 hour period, in order to minimise downtime for our Clients. The team at FFS are all delighted with a gym that is now more functional, but also looks awesome!

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