Guinness Store House

Guinness Store House

Guinness Store House

Guinness Store House

Case Studies

Guinness Storehouse

St James's Gate, Dublin 8

Guinness Store House


Spread over 4-floors, works ran concurrently in Ireland’s No. 1 Tourist attraction – a building with 5,000 visitors daily.

Individual work areas were the Visitor Experience Center, Group Orientation area, Arthur Guinness Room, Business Center refurbishment, Project Taste Experience, Arrol Bar refurbishment, Red Jacket retail Fitout, Ground Floor signature St. James’s Gate Replica and a full mezzanine retail area re-fit.

Project Taste included conceptual “Scent Oscillator” columns, developed and designed specifically for the new Taste Experience exhibition. The main ingredients used to brew Guinness were vaporized to enhance the overall visitor sensory experience in tasting the beer.

Interactive A/V screens in The Arthur Guinness Room that speak to visitors as they pass. Screen chassis’s concealed within feature wall paneling and triggered from ceiling disguised presence detectors.

A full size replica of the iconic St. James’s Gate was installed in the main Ground Floor visitor reception area.

Restoration of historic Guinness photography for scanning and printing onto full size extended wall murals installed in the Group Reception Area.

Millwork fabricated from reclaimed sources to preserve the antique feel of several feature joinery pieces.


Multiple individual work areas spread over 4-separate floors.


22-Weeks on site


  • Multi-Trade Interaction and Co-ordination
  • Management of incumbent contractors within main fitout programme
  • Extensive OOH Works to accommodate visitor traffic
  • Concept Design Development
  • Interaction with Several Design Teams across concurrent projects

Guinness Store House

Paul Carthy

Managing Director, Guinness Storehouse

We wanted this scheme to become the best place to taste Guiness Worldwide. The outcome conceived and developed by your installation team is simply outstanding. It has exceeded all my expectations. I love Taste, but more importantly, our visitors love it.

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